WWD: "Dior Homme was so enamored with Robert Pattinson as the face of its fragrance that the company is now using the “Twilight” actor in its apparel ads as well. And it has turned to Karl Lagerfeld to shoot Pattinson for the fall pre-collection ads that will be released on April 1."
Fashionista: "For Pattinson and Dior fans alike, this is exciting news: It's the first time Dior Homme has ever had a celebrity front its apparel ads...Lagerfeld captured the brooding actor in an appropriately moody black-and-white scheme. Sporting an impressively coiffed James Dean hairstyle (and a teeny-tiny earring visible in one of the two images, below!), Pattinson is looking better than ever."
Popsugar: "...the star is lending his good looks to Dior Homme's ready-to-wear collection, appearing in its Fall 2016 campaign, and we have to say — the guy looks good. Shot by Karl Lagerfeld himself, the two black-and-white photos show Robert looking more polished and intense than we've ever seen him before."
VMAN: "The love affair between Dior Homme and Robert Pattinson continues as the actor becomes the first celebrity to front a ready-to-wear campaign for the brand."
GQ: Dior Homme had just been hiring male models for ad campaigns. Then, everything changed. Somewhere between planning for his next spate of projects (there are three in the works!) and fending off Twilight diehards (they're definitely still around), Robert Pattinson managed to find time for his latest job: being the first celebrity face of Dior Homme clothing.
People: "Pattinson was recently named the new face of Dior Homme’s Ready-to-Wear collection, which marks the first time the brand has used a Hollywood star to front the line. It’s no surprise they made an exception for Pattinson, seeing as his Dior Homme fragrance ads were a major, smoldering hit."
The Gloss: "Robert Pattinson’s New Ads for Dior Homme Prove That Cedric Diggory Is Alive and Well … Robert Pattinson has long been attached to Dior Homme as the face of their fragrance, but now, he’s got a new role. The fashion house has tapped him as the new front man for their apparel ads, and the results are exactly what I imagine Cedric Diggory would look like if he had the opportunity to grace us all with this late-twenties glory. And yes, there will be plenty of Harry Potter references in this article going forward. Just go with it. … The ads, unsurprisingly, are fantastic, and very Hufflepuff-y, if I do say so myself. Suffice it to say that Pattinson definitely found his inner sultry Cedric Diggory here. After all, Hufflepuffs are very good finders."
Out: "Robert Pattinson has graduated from the face of Dior Homme fragrance to the face of Dior Homme ready-to-wear. Although the brand’s taste in models is quite delicious, this will be the first time a celebrity has been the face of their apparel campaign. Photographed by Karl Lagerfeld for Fall 2016, Pattinson’s broody look is perfectly complemented by the classic black-and-white Dior impression. From a sleek outfit for balmy weather to an alt ensemble for the typical cool guy, Pattinson seems to be the appropriate pick to represent the range of the Dior man."
E!Online: "Our favorite hunky vampire has extended his contract with the major French fashion house, being named the face of Dior Homme’s ready-to-wear autumn 2016 collection. This will mark the very first Hollywood star to ever front the line, and we can totally see why—he does the ad some damn good justice! Pattinson smolders with his chiseled jaw and perfectly sleek hair in the black and white photos for the campaign, shot by none other than Karl Lagerfeld … Basically, we are so grateful for Dior and their continued use of Pattinson’s incredibly good looks."
The Hollywood Reporter: "ROBERT PATTINSON GAZES INTO OUR SOULS FOR NEW DIOR HOMME CAMPAIGN. Robert Pattinson is no stranger to Dior Homme — he’s worn the luxury label on the red carpet a number of times and has been the star of its fragrance commercials since 2013. Now it looks like the French fashion house is making things even more official with the actor: Pattinson has been named the new face of the fall 2016 ready-to-wear collection, designed by Kris Van Assche. … While Dior Homme has dressed a number of A-listers in film and music including James Marsden, Orlando Bloom, John Legend and A$AP Rocky, this is the first time the label has enlisted a famous face to front its fashion campaign."
Instyle: "Pattinson isn’t new to the world of Dior, having previously served as the face of the brand’s fragrance. However, the chemistry between the actor and Lagerfeld was explosive. “We approached Robert Pattinson for the Dior Homme autumn 2016 campaign,” Sidney Toledano, chief executive officer of Christian Dior Couture, told WWD. “He was already the face of the Dior Homme Fragrance and he was thrilled to be also the face for fashion. When we told him that Karl Lagerfeld was going to shoot the campaign, Robert was even more enthusiastic and indeed, the campaign is perfectly reflecting the spirit of Dior Homme. … Talk about cool guy ease.
Via Robsessed & Twitter
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